Is Now a Good Time to Invest in Real Estate?

Tracy Sutherland
Jun 30
2 min read

The real estate market is always evolving—interest rates rise, home prices fluctuate, and economic news changes daily. So it’s no surprise that many people are asking:“Is now really a good time to invest in real estate?”

The answer? Yes—but only if you approach it with the right strategy.

Let’s break down why now might be the right time to jump in—and what to consider before you do.

1. Real Estate Remains a Long-Term Wealth Builder

Despite short-term market shifts, real estate has consistently proven to be one of the most stable, wealth-building assets over time.

Benefits include:

Appreciation in property value
Cash flow from rentals
Tax advantages (depreciation, deductions, 1031 exchanges)
Leverage: control a large asset with a smaller upfront investment

2. Rising Rents = Strong Cash Flow Potential

In many areas, rental demand is up, especially for affordable and single-family rentals. Even with higher interest rates, investors can still generate positive cash flow if:

They buy at the right price
Choose growing markets
Manage expenses wisely

Pro Tip: Focus on cash flow over appreciation in the current climate.

3. Interest Rates Are Up—But So Are Creative Financing Options

Yes, interest rates are higher than they were in recent years—but that doesn’t mean investing is off the table.

You can explore:

Seller financing
Assumable mortgages
Private lenders and partnerships
HELOCs or cash-out refis on existing properties

A high rate on a good deal is still better than no deal at all.

4. Motivated Sellers = More Negotiation Power

In today’s market, there are:

Sellers who need to offload fast (job relocation, divorce, probate, etc.)
Properties sitting longer due to fewer buyers

This gives investors more leverage to negotiate:

Lower purchase prices
Seller-paid closing costs
Creative deal structures

5. The Key Is Knowing Your Market

Successful real estate investing isn’t about timing the market perfectly—it’s about buying smart in your local market.

Look for:

Population growth and job trends
Rental demand and average rates
Days on market and price reductions
Upcoming infrastructure or development plans

Work with a local expert who understands the investor landscape.

So… Is Now a Good Time?

If you’re financially ready and armed with a smart strategy, now can absolutely be a great time to invest. The opportunities are there—you just need to know where to look and how to act.